Wholesale that runs itself: a B2B office supplies portal with AI agents, CRM, and automation doing the repetitive work.
Bizz Supply sells office and business supplies wholesale to Canadian organizations, a model built on recurring orders, account-specific pricing, and thin margins that reward efficiency. Manual quoting, reordering, and account management were eating the team's time and capping growth. AtlanticWorks built Bizz Supply a self-serve B2B ecommerce platform and layered custom AI agents, an AI-powered CRM, and workflow orchestration on top, so the repetitive work runs automatically and the team can focus on winning and growing accounts.
In wholesale office supplies, the same orders repeat constantly, pricing is account-specific, and margins are thin, so every manual step costs money. Bizz Supply's team was hand-building quotes, processing reorders by email and phone, and updating account records by hand, which slowed everything down and did not scale.
The business needed customers to be able to serve themselves, with their own pricing and order history, and needed the back-office work, quoting, reorder prompts, and CRM updates, to happen automatically rather than landing on a person's desk.
We rebuilt Bizz Supply around a self-serve portal and let AI handle the repetitive operations behind it.
Business accounts log in to their own catalogue and pricing, see order history, and reorder in a few clicks, connected to the ERP so stock and pricing stay accurate. This is the foundation of a B2B commerce portal built for wholesale, not retail checkout.
Purpose-built custom AI agents generate quotes, prompt accounts to reorder before they run low, and handle routine requests, so the sales team is freed from manual order entry.
We implemented HubSpot as the AI-powered CRM, so account activity, follow-ups, and revenue signals update automatically and reps see which accounts need attention.
We connected the portal, agents, CRM, and ERP with AI orchestration and system integration, guided by an AI transformation roadmap, so an order, a reorder prompt, a CRM update, and a fulfilment trigger run as one automated flow.
Bizz Supply turned a manual, people-heavy wholesale operation into a self-serve business that largely runs itself. Customers reorder on their own with the right pricing, AI agents handle quoting and routine requests, and the CRM and orchestration layer keep accounts moving without manual updates. The team now spends its time growing accounts instead of processing them, and the thin-margin model finally has the efficiency it needs to scale.
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