E-Commerce Expertise

E-Commerce Questions, Answered

Everything you need to know about building, scaling, and optimizing your online store with AtlanticWorks. Have a specific question? Reach out directly.

Commerce Platforms

Which e-commerce platforms do you specialize in?

We are a certified Shopify Partner with deep expertise in Shopify and Shopify Plus. The majority of our e-commerce builds, migrations, and optimizations are on Shopify. We also work with WooCommerce, BigCommerce, and Magento, primarily when migrating clients to Shopify for better scalability and lower total cost of ownership.

What is the difference between Shopify and Shopify Plus?

Shopify is built for growing online stores with straightforward needs. Shopify Plus is the enterprise tier that unlocks advanced checkout customization, B2B wholesale portals, multi-currency selling, higher API limits for integrations, and dedicated support. We recommend Plus for merchants doing $1M+ annually or those requiring ERP integrations.

How long does a Shopify migration typically take?

A standard migration from WooCommerce, Magento, or BigCommerce to Shopify for a catalog of 500-2,000 products takes 4-8 weeks from kickoff to go-live. That includes data migration, theme development, app configuration, checkout optimization, and testing.

Can you build headless e-commerce storefronts?

Yes. We build headless commerce architectures using Shopify Hydrogen, Next.js, and custom frontends connected to Shopify's Storefront API. Headless is ideal for brands that need ultra-fast page loads, highly custom design systems, or multi-channel publishing.

Do you build B2B or wholesale portals on Shopify?

Yes, this is one of our core specialties. We build Shopify B2B portals with contract pricing, buying group segmentation, purchase order workflows, net payment terms, and volume discounts.

Integrations & Automation

Can you integrate Shopify with our ERP or accounting system?

Yes, this is one of the highest-impact projects we deliver. We have built production integrations between Shopify and major ERPs including NetSuite, QuickBooks, Xero, and Sage. We map your order flows, inventory sync logic, and financial posting rules.

What e-commerce workflows can you automate?

Common automations include: order-to-fulfillment routing, inventory sync across multiple warehouses, low-stock alerts and reorder triggers, customer segmentation and loyalty tagging, abandoned cart recovery, post-purchase review requests, and multi-channel listing sync.

Do you integrate e-commerce stores with CRM platforms?

Yes. We are certified partners with HubSpot. We connect your Shopify store to your CRM so customer data, order history, and lifecycle events flow automatically, enabling personalized marketing and better support context.

What about custom integrations for unique business logic?

We build custom middleware and API integrations when off-the-shelf connectors do not fit. Whether it is a proprietary warehouse system, a legacy database, or a unique pricing engine, we design integrations that handle your specific requirements.

Shipping & Fulfillment

Can you automate our shipping and fulfillment workflows?

Yes. We implement shipping automation that connects your Shopify store to carriers and 3PLs via platforms like ShipStation, ShipBob, and EasyPost. We configure rate shopping, label generation, tracking updates, and multi-warehouse routing.

Do you work with LTL and freight shipping?

Yes. For e-commerce businesses shipping large, heavy, or palletized goods, we configure LTL freight quoting, carrier selection, and BOL generation directly in your Shopify checkout.

Can you help with multi-warehouse fulfillment routing?

Yes. We build intelligent routing logic that assigns orders to the optimal warehouse based on inventory availability, proximity to the customer, carrier rates, or custom business rules.

Do you integrate with 3PL providers?

Yes. We have integrated Shopify stores with ShipBob, Deliverr, and various regional 3PLs. We configure the order feed, inventory sync, and tracking updates so your store and your fulfillment partner stay in lockstep.

E-Commerce Marketing

What e-commerce marketing services do you offer?

We offer full-funnel e-commerce marketing: Google Shopping and Performance Max campaigns, Meta and Instagram product ads, email and SMS automation via Klaviyo, SEO for product and category pages, and conversion rate optimization. Every campaign is built to drive measurable revenue.

How do you optimize product feeds for shopping campaigns?

We audit and restructure your product feed to maximize visibility and click-through rates. That includes optimizing titles with high-intent keywords, enriching descriptions, mapping Google product categories, and ensuring images meet platform specifications.

Do you manage email and SMS marketing for e-commerce?

Yes. We build and manage email and SMS programs in Klaviyo, including welcome series, abandoned cart flows, post-purchase sequences, win-back campaigns, and promotional sends. We segment by purchase behavior, lifetime value, and engagement.

How do you measure e-commerce marketing success?

We define KPIs before launch, typically revenue, ROAS, cost per acquisition, and customer lifetime value. We implement server-side tracking and first-party data collection to maintain accuracy. Every report connects ad spend to actual orders and revenue.

Ongoing Support & Growth

Do you offer ongoing support after an e-commerce project is delivered?

Yes. We offer support retainers that include monitoring, updates, troubleshooting, and iterative improvements. Some clients prefer a fixed monthly allocation; others operate on time-and-materials. Either way, you have a team that knows your store.

Can you help scale our e-commerce operations as we grow?

Yes. We work with brands from first launch through significant annual revenue. As you grow, we help you add new sales channels, expand internationally, upgrade to Shopify Plus, implement more sophisticated automation, and optimize your tech stack for scale.

Who owns the work once a project is complete?

You do. All code, Shopify theme files, integrations, ad accounts, data, and creative assets belong to you. We do not retain ownership of anything built for your business, and we do not hold accounts hostage.

Pricing & Process

How do you price e-commerce projects?

Most projects are priced on a fixed-scope basis. We define deliverables, timeline, and investment upfront. For ongoing work like marketing management or support retainers, we use monthly agreements. We do not bill hourly for project work.

Do you require long-term contracts?

No. We work on project-based and month-to-month agreements. Clients stay because the work delivers measurable results, not because they are locked in.

How does the engagement process begin?

We start with a free e-commerce assessment. You tell us about your current platform, pain points, and growth goals. We review your store, identify opportunities, and come back with a strategic roadmap. There is no obligation and no sales pressure.

Do you work with businesses outside of Canada?

Yes. While we are headquartered in Halifax, Nova Scotia, we serve clients across Canada and the United States. Our team operates fully remotely, and we have delivered e-commerce projects for clients throughout North America.

Ready to grow your online store?

Get a free e-commerce assessment. We will review your store, identify opportunities, and give you an honest roadmap.