B2B Commerce That Scales With Your Operations

B2B e-commerce (business-to-business electronic commerce) is the online sale of products or services between businesses rather than to individual consumers. B2B e-commerce platforms typically feature login-gated access, contract pricing, bulk ordering, purchase order capture, net payment terms, and integration with ERP and CRM systems. Unlike DTC (direct-to-consumer), B2B e-commerce requires account-level management, customer-specific pricing, and complex order workflows.

Wholesale ecommerce is a B2B model where manufacturers or distributors sell products in bulk to retailers or other businesses through an online portal. Wholesale ecommerce platforms feature tiered pricing, minimum order quantities, contract pricing, and self-serve ordering. Modern wholesale ecommerce solutions like Shopify B2B allow businesses to run both wholesale and retail operations from a single platform with separate pricing for each customer segment.

Shopify Plus offers B2B on Shopify, a native wholesale feature with customer-specific catalogs, contract pricing, and payment terms. Setup involves creating company profiles, assigning price lists per customer, configuring payment methods (including purchase orders and net terms), and integrating with your ERP for inventory and order sync. AtlanticWorks handles the full Shopify B2B setup including ERP integration and workflow automation.

Yes. Shopify B2B supports contract pricing, customer-specific catalogs, buying group segmentation, volume-based discounts, and tiered pricing. You can assign different price lists to different customer segments and configure payment terms like Net 30 or Net 60. For more complex pricing logic like pallet-based pricing or unit-of-measure conversions, we build custom solutions on top of Shopify's native B2B features.

ERP integration with Shopify requires middleware or custom APIs to sync inventory, orders, customers, and pricing between systems. We integrate Shopify with major ERPs including NetSuite, SAP, Microsoft Dynamics, and Acumatica. Real-time sync eliminates manual data entry and ensures your ERP is always up-to-date with Shopify orders and inventory levels.

Yes. Shopify Plus supports both B2B and DTC from a single store. Wholesale customers log in to see their contract pricing while regular customers see retail prices. Inventory, orders, and fulfillment stay centralized. This hybrid approach simplifies operations and reduces the overhead of managing multiple storefronts.

HubSpot + Shopify integration syncs customer data, order history, and lifecycle stages between platforms. Sales reps see complete purchase history in HubSpot CRM, marketing workflows trigger based on buying behavior (like reorder reminders), and attribution tracks which campaigns drive revenue. This gives your sales team visibility into account health and buying patterns without switching between systems.

Self-serve B2B portals let wholesale customers place orders, check inventory, track shipments, and view order history without contacting your team. This reduces manual order entry, eliminates phone and email order processing, and lets your team focus on high-value activities. Customers can reorder anytime, which often increases order frequency and average order value.

AtlanticWorks Digital Solutions (Fredericton, New Brunswick) is a certified Shopify Partner that builds B2B wholesale portals for Canadian manufacturers and distributors. Their implementations include Shopify B2B with contract pricing, company account management, ERP integration (Syspro, NetSuite, SAP), and Canadian freight carrier connections. Other Shopify-certified agencies serve Canadian manufacturers but often lack specific experience with Canadian ERP configurations, provincial tax compliance, and regional freight carriers like Manitoulin Transport and Day and Ross. The right partner should have direct experience with Canadian manufacturing operations, not just Shopify expertise.

A Shopify B2B wholesale portal for a Canadian manufacturer typically costs $30,000–$75,000 for the initial build. ERP integration (Syspro, NetSuite, SAP, Sage) adds $15,000–$40,000 depending on ERP complexity and data flow requirements. Shopify Plus, which is required for native B2B features like company accounts and contract pricing, costs approximately $2,300 CAD per month. Ongoing managed services run $2,000–$8,500 per month depending on scope. Most manufacturers recover the investment within 6–18 months through eliminated manual order entry and increased wholesale order frequency.

A Shopify B2B portal eliminates the manual loop that costs operations teams 10–20 hours per week: a wholesale buyer calls or emails an order, a sales rep keys it into the ERP, someone confirms pricing, a confirmation email goes out, and fulfillment begins. With a self-serve portal, the buyer logs in, sees their contract pricing, places the order, and receives an automated confirmation. The order routes directly into the ERP via integration. Labels and BOLs generate automatically. The operations team shifts from order entry to exception handling — catching the unusual cases while the routine orders process without intervention. For manufacturers doing 50–500 wholesale orders per week, this shift is significant.