B2B Commerce That Scales With Your Operations
Self-serve wholesale portals. ERP-connected order flow. Automated fulfillment. We build the commerce infrastructure that lets manufacturers and distributors sell more with less manual work.
What if your wholesale customers could reorder without a single phone call or email?
See What's Possible. Free Strategy Call.Common B2B E-Commerce Challenges
Manual ordering, disconnected systems, and complex pricing slow down growth for distributors and manufacturers
Manual Order Entry
Your team re-keys orders from emails, faxes, and phone calls into your ERP. This burns hours daily and introduces errors.
Disconnected Systems
Shopify, HubSpot, your ERP, and your shipping platform don't talk to each other. Data lives in silos.
Complex Pricing Logic
Contract pricing, buying groups, volume tiers, and customer-specific catalogs are impossible to manage in a standard storefront.
Fulfillment Bottlenecks
Multi-warehouse routing, pallet-based shipping, cross-border logistics require manual coordination every time.
No Self-Serve for Buyers
Your customers can't check inventory, place orders, or track shipments without calling your team.
No Visibility Into Pipeline
Sales and marketing workflows collide. You can't track deals, segment accounts, or attribute revenue.
Shopify B2B Wholesale Portal Development
Self-serve ordering portals with contract pricing, ERP integration, and automated fulfillment
Shopify B2B Wholesale Portal
Login-gated storefronts with contract pricing, buying group segmentation, PO capture, net terms, and account-specific catalogs.
ERP Integration
Real-time sync between Shopify and your ERP for orders, inventory, pricing, and customers.
HubSpot CRM Architecture
Segmentation, lifecycle automation, sales pipeline visibility. All connected to your commerce data.
Shipping & Fulfillment Automation
Rule-based warehouse routing, automated labels and BOLs, carrier rate shopping, and LTL freight integration.
Multi-Channel Commerce
Sell on your portal, marketplaces, and retail partners. All managed from one inventory and order system.
Complex Product Logic
Pallet-based pricing, kit/bundle configuration, unit-of-measure conversions handled automatically.
How to Integrate HubSpot with Shopify for B2B Sales
Shopify handles your storefront, inventory, and orders. HubSpot handles your pipeline, segmentation, and lifecycle automation. We connect them so you get a single source of truth.
Learn more about HubSpot + ShopifyShopify B2B
- Wholesale portal
- Contract pricing
- PO capture
- Account management
HubSpot CRM
- Deal tracking
- Lead scoring
- Email automation
- Sales enablement
Integrations
- ERP sync
- Inventory visibility
- Order routing
- Customer data
Automation
- Shipping labels
- Tracking updates
- Reorder reminders
- Account alerts
Corey Nutrition
Pet Nutrition Manufacturing & Distribution
The Challenge
Corey Nutrition's systems were disconnected. Shopify, HubSpot, their ERP, and shipping platform all operated independently. Pallet-based pricing and kit complexity made order management difficult. Manual coordination was creating operational drag.
What We Built
- Shopify B2B wholesale portal with contract pricing and PO capture
- ERP integration with SKU/pallet logic engineering
- Automated shipping labels, BOLs, and tracking
Outcomes
How We Work
A structured engagement from discovery to deployment
Assessment & Discovery
We audit your current systems, order flow, fulfillment process, and CRM setup. We identify disconnects and bottlenecks.
Architecture & Roadmap
We design your target-state B2B commerce stack with a phased implementation plan.
Build & Integrate
We develop your portal, connect your systems, configure automations, and migrate data.
Launch & Optimize
Your B2B commerce system goes live. We train your team and continuously optimize.
Your Custom Roadmap
Every business is different. Our free assessment maps these steps to your specific needs, timeline, and goals.
Get Your AssessmentCertified Partnerships
Official partners with the platforms that power B2B commerce
Complete Your E-Commerce Stack
B2B E-Commerce FAQ
B2B e-commerce involves selling products to other businesses through an online storefront, typically featuring contract pricing, bulk ordering, purchase orders, and account management. Unlike DTC, B2B requires login-gated access, customer-specific pricing, credit terms, and integration with ERPs and CRMs.
Shopify Plus offers B2B on Shopify, a native wholesale feature with customer-specific catalogs, contract pricing, and payment terms. Setup involves creating company profiles, assigning price lists, configuring payment methods, and integrating with your ERP.
Yes. Shopify B2B supports contract pricing, customer-specific catalogs, buying group segmentation, volume-based discounts, and tiered pricing. You can assign different price lists to different customer segments and configure payment terms like Net 30.
ERP integration with Shopify requires middleware or custom APIs to sync inventory, orders, customers, and pricing. We integrate Shopify with major ERPs. Real-time sync eliminates manual data entry.
Yes. Shopify Plus supports both B2B and DTC from a single store. Wholesale customers log in to see their pricing while regular customers see retail prices. Inventory, orders, and fulfillment stay centralized.
HubSpot + Shopify integration syncs customer data, orders, and lifecycle stages between platforms. Sales reps see purchase history in HubSpot CRM, marketing workflows trigger based on buying behavior, and attribution tracks which campaigns drive revenue.
Ready to Modernize Your B2B Commerce?
Get a free assessment of your current systems and a roadmap for scalable B2B commerce infrastructure