Search Engine Marketing (SEM) That Drives Commerce Revenue

A PPC management agency handles all aspects of your pay-per-click advertising campaigns. This includes keyword research, campaign setup, ad copywriting, bid management, A/B testing, conversion tracking, and ongoing optimization. The goal is to maximize your return on ad spend (ROAS) while minimizing wasted clicks. A good PPC management agency also provides transparent reporting and strategic recommendations based on campaign data.

PPC management is the broader term covering all pay-per-click platforms including Google Ads, Microsoft Advertising, Amazon Ads, and social media advertising. Google Ads management specifically focuses on campaigns within the Google ecosystem (Search, Display, Shopping, YouTube, Performance Max). Most PPC management agencies handle multiple platforms to give you full market coverage.

PPC management fees in Canada typically range from $1,000 to $5,000+ per month depending on ad spend, campaign complexity, and number of platforms managed. Some agencies charge a flat monthly fee, while others charge a percentage of ad spend (typically 10-20%). At AtlanticWorks, we provide transparent pricing based on your specific needs and ad budget, with no hidden fees or long-term contracts.

Pay-per-click (PPC) advertising is a model where you pay only when someone clicks your ad. It includes Google Ads (Search, Display, Shopping, YouTube), Microsoft Advertising (Bing, Edge), Amazon Ads, and social media platforms. PPC delivers immediate visibility and measurable results, making it ideal for e-commerce brands looking for fast, trackable growth.

A good Return on Ad Spend (ROAS) varies by industry and business model. E-commerce typically targets 4:1 to 8:1 ROAS. Lead generation may target 3:1 to 5:1. Our clients average 700% ROAS across campaigns, but optimal targets depend on your margins and customer lifetime value. We set realistic ROAS goals based on your specific unit economics.

PPC can drive traffic immediately once campaigns launch. However, optimization takes 2-4 weeks as the algorithms learn and we gather data. Expect meaningful performance improvements within 30-60 days, with campaigns maturing over 90 days for optimal efficiency. Unlike SEO, PPC provides quick visibility while you build organic presence.

We manage Google Ads (Search, Display, Shopping, Performance Max, YouTube), Microsoft Advertising (Bing, Edge), Amazon Ads (Sponsored Products, Brands, Display, DSP), and Shopify-native campaigns. As certified partners across all major platforms, we build integrated PPC strategies that maximize your reach across channels.

Google Ads reaches the largest search audience and offers the most features. Microsoft Advertising reaches Bing, Edge, and LinkedIn audiences with typically lower CPCs and strong B2B targeting. Most businesses benefit from running both for maximum coverage. Microsoft Advertising often delivers 20-30% lower cost-per-click with similar conversion rates.

In-house PPC works for large teams with dedicated expertise and time. For most businesses, a PPC management agency provides better results because: agencies have specialized expertise across platforms, they stay current with constant algorithm changes, and they bring cross-client learnings. The management fee often pays for itself through improved campaign performance.