Targeted Traffic That Converts
Every click counts -- literally. As certified partners across Google, Microsoft, Amazon, and Shopify, we build and manage PPC campaigns that maximize your ad spend, targeting your ideal customer profiles at the exact moment they're ready to buy.
Google Ads Management
Search, Display, Shopping, and YouTube campaigns optimized for conversions.
Microsoft Advertising
Reach the Bing & Edge audience with lower CPCs and high-intent B2B users.
Shopping Campaigns
Product listing ads that showcase your inventory to ready-to-buy shoppers across Google, Microsoft, and beyond.
Amazon & Marketplace Advertising
Sponsored Products, Brands, and Display ads that win the buy box and grow marketplace revenue.
Shopify E-Commerce Marketing
Full-funnel paid strategies built for Shopify and Shopify Plus stores, from acquisition to repeat purchase.
Remarketing & Attribution
Re-engage high-value visitors and map the full customer journey with multi-touch attribution.
PPC Advertising FAQ
Pay-per-click (PPC) advertising is a model where you pay only when someone clicks your ad. It includes Google Ads (Search, Display, Shopping, YouTube), Microsoft Advertising (Bing, Edge), Amazon Ads, and social media platforms. PPC delivers immediate visibility and measurable results.
PPC management typically involves a monthly fee plus your ad spend. Management fees vary based on campaign complexity, number of platforms, and monthly ad budget. At AtlanticWorks, we provide transparent pricing with no hidden fees. Contact us for a custom quote based on your goals.
A good Return on Ad Spend (ROAS) varies by industry and business model. E-commerce typically targets 4:1 to 8:1 ROAS. Lead generation may target 3:1 to 5:1. Our clients average 700% ROAS across campaigns, but optimal targets depend on your margins and customer lifetime value.
PPC can drive traffic immediately once campaigns launch. However, optimization takes 2-4 weeks as the algorithms learn and we gather data. Expect meaningful performance improvements within 30-60 days, with campaigns maturing over 90 days for optimal efficiency.
We manage Google Ads (Search, Display, Shopping, Performance Max, YouTube), Microsoft Advertising (Bing, Edge), Amazon Ads (Sponsored Products, Brands, Display, DSP), and Shopify-native campaigns. We're certified partners across all major platforms.
Google Ads reaches the largest search audience and offers the most features. Microsoft Advertising reaches Bing, Edge, and LinkedIn audiences with typically lower CPCs and strong B2B targeting. Most businesses benefit from running both for maximum coverage.
Stop Wasting Ad Spend
Get a free PPC audit. We'll identify wasted spend, missed opportunities, and show you exactly how to improve your campaigns.
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