Sponsored Products, Sponsored Brands, DSP, and listing optimization. We help e-commerce brands win on Amazon while maintaining healthy margins.
What if your Amazon ads actually scaled profitably instead of eating into your margins?
Amazon Canada is a massive opportunity for Canadian brands and international sellers looking to reach Canadian consumers. Whether you are launching on Amazon for the first time or scaling an existing presence, understanding the Canadian marketplace is essential.
Fulfillment by Amazon (FBA) in Canada handles storage, picking, packing, shipping, customer service, and returns from Canadian fulfillment centres. Products fulfilled by Amazon get Prime badges, which significantly increases conversion rates and Buy Box win rates.
Full-funnel Amazon marketing from product ads to brand building.
Keyword-targeted product ads in search results and on product pages. The foundation of Amazon advertising.
Brand awareness campaigns featuring your logo, custom headline, and product collections.
Retargeting and audience-based display ads that reach shoppers on and off Amazon.
Programmatic display and video ads across Amazon properties and third-party sites.
Custom Amazon storefronts that showcase your brand story and full product catalog.
Enhanced product descriptions with rich media, comparison charts, and brand storytelling.
We focus on ACoS and TACoS targets that make sense for your margins. Growth at any cost is not growth, it's just spending.
Deep keyword mining for high-intent, profitable search terms.
Continuous bid adjustments based on performance data and margin targets.
ACoS targets set based on your unit economics, not arbitrary benchmarks.
Expand campaigns and marketplaces while maintaining profitability.
Common questions about Amazon advertising and our services.
Amazon Advertising is Amazon's self-serve and managed advertising platform that allows sellers and brands to promote products directly on Amazon search results, product pages, and across the web. It includes Sponsored Products, Sponsored Brands, Sponsored Display, and Amazon DSP for programmatic advertising.
Sponsored Products promote individual items and appear in search results and product pages, driving direct sales. Sponsored Brands showcase your brand with a custom headline, logo, and multiple products, building awareness. Sponsored Display uses audience and product targeting for retargeting shoppers on and off Amazon.
Amazon DSP (Demand-Side Platform) is programmatic advertising that runs display and video ads across Amazon-owned properties (like IMDb and Twitch) and third-party sites. It provides audience targeting based on Amazon shopping data, making it powerful for brand building and retargeting at scale.
ACOS (Advertising Cost of Sales) is your ad spend divided by ad-attributed revenue, expressed as a percentage. A good ACOS depends on your product margins. For most products, 15-25% ACOS is healthy, but high-margin products can sustain 30-40% while low-margin items need under 15%.
To sell on Amazon Canada, create an Amazon Seller Central account, choose between Individual or Professional selling plans, provide business information and tax details, list your products with optimized titles and descriptions, and set up fulfillment (FBA or merchant-fulfilled). We help brands navigate this setup process.
FBA (Fulfillment by Amazon) in Canada means Amazon stores, picks, packs, and ships your products from Canadian fulfillment centres. You send inventory to Amazon, they handle customer service and returns. FBA products get Prime eligibility, which significantly increases conversion rates.
Yes, through Amazon DSP. Brands that don't sell directly on Amazon can still run display and video ads across Amazon's network. This is useful for driving traffic to your own website or building brand awareness using Amazon's rich audience data.
You can run Amazon ads to promote products sold on Amazon while simultaneously running your Shopify store. Some brands use Amazon for discovery and volume while their Shopify store captures direct customers with better margins. We help coordinate advertising strategy across both platforms.
Get a free Amazon advertising audit. We will review your current campaigns, identify opportunities, and show you the path to profitable growth.