Two languages, one storefront: a bilingual coffee brand built for cross-cultural growth
VietBlends is a Canadian consumer-packaged-goods brand bringing Vietnamese-style coffee to North American shoppers, a category with deep cultural roots and a customer base that spans first-language English speakers, first-language Vietnamese speakers, and everyone in between. AtlanticWorks built VietBlends a complete bilingual eCommerce storefront with subscription commerce and integrated paid-channel feeds, designed to serve every segment of that audience without compromise.
A bilingual storefront is not just a translation problem. It is a brand problem. VietBlends needed a site that felt native in both English and Vietnamese, not "translated" in either. That meant getting the small things right: localized product names, currency and shipping copy, units of measure, font rendering for Vietnamese diacritics, and SEO metadata that helped each language version rank in its own search results.
On top of that, the brand was launching as a CPG with subscription ambitions, which meant the site also had to support recurring purchase flows, customer self-service, and clean catalog data feeding paid acquisition channels, all while staying easy to manage for a small team.
We delivered VietBlends as a complete, launch-ready storefront with bilingual support engineered in from the foundation, not bolted on after the fact.
Rather than building an English site and then translating it, we structured the storefront around two equal language paths from day one. Navigation, product pages, cart, checkout, and transactional emails all work in either language with consistent tone and terminology. Customers see prices, units, and shipping copy in formats that feel native to the language they are browsing in.
The full subscription experience (plan selection, frequency, pause/swap, account portal) works end-to-end in English and Vietnamese, including the lifecycle emails. Subscribers can manage their plans without ever having to switch language to find a setting.
We wired the Shopify catalog into Google Merchant Center and Facebook Commerce with attribute-rich product data, so the brand could run paid acquisition across both platforms from launch. Where supported, feeds are language-targeted so Vietnamese-language ads point to Vietnamese-language landing pages.
Product copy, brand voice, and category storytelling were treated as distinct authoring tasks for each language rather than mechanical translations, preserving the cultural specificity that makes the brand resonate with its core audience.
VietBlends launched with a single connected storefront serving two language audiences without forcing a tradeoff between them. Subscription commerce gave the brand a recurring revenue base from day one, and the merchant feeds let paid acquisition turn on at launch rather than weeks later.
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