Scaled to spend: profitable multi-channel performance marketing on a thin-margin catalog
TrendsLoot is a Canadian retailer of trending consumer goods, a category defined by fast-moving SKUs, compressed margins, and a paid-acquisition arms race against every other player chasing the same trend cycle. Winning here does not come from spending more; it comes from spending smarter across every major paid channel at once. AtlanticWorks built TrendsLoot a multi-channel performance marketing operation engineered to scale ROAS profitably on a margin structure that punishes inefficiency.
Trending consumer goods is one of the least forgiving categories to run paid acquisition in. Margins are thin enough that a couple of points of wasted ad spend turns a profitable campaign into a loss. Trend cycles are short, so a winning ad creative this week is dead next week. And the catalog churns fast: new SKUs are added constantly, old ones go out of rotation, and a feed that is not kept clean quietly burns budget on disapproved or out-of-stock products.
The brief: scale paid acquisition across Google, Meta, and TikTok at the same time, and keep ROAS in a profitable band on a catalog that would not sit still.
We built TrendsLoot a paid media operation designed around the realities of the category: feeds that stay healthy, channels that work in concert, and a creative testing rhythm that keeps pace with the trend cycle.
Every paid channel reads from the catalog, so feed quality is upstream of every other metric. We restructured product titles, descriptions, attributes, and category mappings to maximize match-rate and Quality Score, and put rules in place to suppress out-of-stock or low-margin SKUs from being advertised. A clean feed is the cheapest performance lever in the category.
Shopping and Performance Max campaigns are structured to capture high-intent demand against the live catalog, with bid strategy, audience signals, and product groupings tuned to actual margin tiers rather than flat targets that subsidize unprofitable SKUs.
Meta and TikTok carry the discovery load, with creative built around short-form video, UGC-style angles, and trend-native formats. Audiences are layered (broad prospecting, lookalikes, retargeting) and paced so cold spend feeds the warmer surfaces rather than fighting them.
Retargeting is segmented by intent (cart abandoners, viewers, past purchasers) with frequency caps and exclusions that stop the brand paying repeatedly to chase users who have already converted. Server-side tracking keeps attribution honest as browser-side signal continues to erode.
In a trend-driven catalog, the bottleneck on scale is creative, not budget. We run a structured weekly test cycle so the winners can be scaled and the losers killed before they bleed.
TrendsLoot operates a paid acquisition program where Google, Meta, and TikTok each carry a defined role, the feed never silently rots, and creative is replenished fast enough to outrun the trend cycle. ROAS scaled with budget rather than collapsing under it.
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