Built to stack: a supplement storefront engineered for AOV from day one
NutriHealth is a Canadian health and nutrition supplement brand launching direct-to-consumer in a category where the unit economics live and die by average order value and repeat purchase. AtlanticWorks built NutriHealth a complete Shopify storefront from scratch, with subscription bundles, upsell flows, and multi-channel catalog integration engineered in from the start, so the business launched with the levers that matter most already pulling.
In supplements, the brands that win are the ones that can profitably acquire a customer and then earn the second, third, and fourth bottle. That makes two metrics non-negotiable from day one: AOV (so every acquisition pays back faster) and repeat purchase rate (so the LTV math works). Most new supplement brands launch with a single-product checkout, no subscriptions, and no upsell layer, then spend the next six months trying to retrofit them.
NutriHealth wanted those mechanics live at launch, not added in version two.
We built NutriHealth around three reinforcing growth loops (bundles, subscriptions, and upsells) that compound rather than compete.
We made bundles a first-class merchandising unit: starter stacks, goal-based combinations, and "build your own" multi-product subscriptions. Customers do not have to assemble their own program; the storefront helps them, which lifts AOV on the first order and anchors them into a recurring relationship from day one.
We layered upsells where they convert best: pre-purchase add-on suggestions on the cart, post-purchase one-click upsells after checkout, and replenishment prompts inside the customer account. Each placement was designed to feel like helpful guidance rather than friction.
The Shopify catalog is connected to Google Merchant Center and Meta Commerce Manager so paid campaigns can run against the full SKU set, and crucially against bundle SKUs, not just individual products. That lets the brand scale acquisition without sacrificing AOV in the ad creative.
Welcome flows educate first-time buyers on the right routine. Replenishment flows hit before the bottle runs out. Win-back flows target lapsed subscribers. Every touchpoint is timed to the actual cadence of supplement use, not generic eCommerce calendar logic.
NutriHealth launched with the AOV and retention mechanics that most supplement brands take a year to build, which meant paid acquisition could be evaluated against realistic LTV from launch, and the team could focus on growth instead of retrofitting the storefront.
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