Revenue operations rebuilt from scratch: a CRM that works, outbound that runs on autopilot, and pipeline visibility in under 60 days.
CybercheckAI is an AI-powered cybersecurity compliance platform helping mid-market organizations automate SOC 2, ISO 27001, and HIPAA readiness. Despite strong product-market fit, leadership could not answer where pipeline was actually coming from. AtlanticWorks delivered a full RevOps rebuild with HubSpot CRM, outbound infrastructure, and executive dashboards.
Sales and marketing operated in silos with no shared system. HubSpot had 68% duplicate or incomplete contacts, lifecycle stages were ignored, and deal stages were undefined. Outbound prospecting was entirely manual with no ICP, no sequences, and no tracking. There was zero attribution connecting marketing activity to pipeline.
The team needed a single source of truth, a repeatable outbound motion, and leadership dashboards that reflected reality, not gut feel.
A full HubSpot audit covered every contact property, lifecycle stage, and deal pipeline. Duplicates were merged, fields standardized, and 68% of corrupted or redundant records were removed before automation was layered on.
ICP workshops with sales and product surfaced the firmographic and behavioral signals that predicted close. A HubSpot-native scoring model auto-segments inbound leads into tiers, removing manual qualification from the SDR workflow.
Cold email infrastructure went live via Instantly with domain warm-up and A/B-tested sequences. LinkedIn outreach via HeyReach targeted CISO, VP Compliance, and IT Director personas. All replies routed into HubSpot in real time.
A full HubSpot attribution model mapped every contact touch to deal origin. Six executive dashboards covered pipeline by source, deal velocity, rep performance, and forecasted close revenue, supporting sales pipeline alignment.
Automated lead routing by territory, follow-up task creation, SLA breach alerts, and deal stage triggers removed 14 hours per week of manual admin work from the sales team.
Outbound went from fewer than 60 manual contacts per month to a trackable system generating 200+ leads monthly. With corrupted contacts removed and lifecycle stages configured, HubSpot became the single source of truth. Leadership had six live dashboards showing pipeline by source and 90-day forecasted revenue within the first 60 days.
"We finally know where our pipeline is coming from. We went from zero visibility to daily dashboards in under 60 days."
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